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Google Adds In-Page Analytics

Google Analytics

Google introduced a feature called In-Page Analytics in their popular web analytics suite, Google Analytics.  In-Page Analytics helps you to visually analyze and assess how your users interact with your pages. It answers your common traffic questions like

  • Which links are being clicked and popular?
  • Is my blog layout perfect for users?
  • Are my users seeing the stuff I add?
  • Are my users finding the content they are looking for?

Cool thing in this new feature is you can get the analytics data like you navigate your site with Heatmap scripts.


  • Support for advanced segments.
  • Find outgoing links.
  • Support for Image maps.
  • Shows Page-level information.

How to use it?

No installations needed. It is available in every google analytics account.

  • Go to Content Section.
  • Click on In-Page Analytics option or Click on the option under Click patterns on Content Overview.
  • See this feature in action.

See the Official  Launch video

Do you think In-Page feature of Google Analytics will replace the  costly heatmap services you use?

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18 thoughts on “Google Adds In-Page Analytics

  1. This additional feature from Google is really going to help a blogger / webmaster visualize the hot spots on the site 🙂

    Analytics is an awesome service…

    1. athul says:

      Thank you for trying this out. This feature will help a lot of users find the popular area and replace that area with relevant links so that it decrease bounce rate and increase click rates so that bloggers earns more traffic.

      1. Arjun Rai says:

        Never thought it could be like this. Really impressive thinking Athul.

  2. You are rite mate… 🙂

    And the bonus on top of it is that this is a totally free service… 🙂

  3. Moonomo says:

    In-Page Analytics is a makeover of the old Site Overlay. I doubt if anyone was using that so comes this new addition- it looks good so far.

    I like they now showing it inside the page instead of pop-up. Thanks for the article. Keep it up.

    1. athul says:

      Hello Moonomo, Thank you for reading my article. I too liked it. Yes it is similar to site overlay and thanks for testing it out.

  4. This is some good stuff, I use Google Analytics religiously and I didn’t really know you could do this. But I am excited about it, because a lot of my money comes from products being purchased on my blog.

    Thanks – Take care,

    Brian M Connole
    HCG Diet 411 Blog

    1. athul says:

      Brian, Thanks for commenting here. Welcome to JuniorHero. This is a new feature in Google Analytics and it will help many people like you. Good Luck 🙂

  5. Swamykant says:

    Awesome. Thanks to Google and Junior Hero 🙂

    1. athul says:

      Thank you Kant for commenting here. Hope it will helpful to you 🙂

  6. Never heard about this. Will try this, thanks for sharing.

    1. athul says:

      Thank you for reading this and hope you liked it.

  7. shenoyjoseph says:

    nice keept it up junior hero

  8. I have used this feature it seems quite good because it give the most used areas of your website, i never knew that people click on header the most.

    very good indeed.

    1. athul says:

      Yes Rakesh, This is a very useful feature for bloggers which helps them to research on their users behaviours

  9. lkporter91 says:

    You appear to know a lot on your topic but opinions are split.

  10. kasser says:

    Nice and great post.

    Thanks & regards

  11. Kevin says:

    Thank you for this great and really useful post!

Comments are closed.